Coca Cola have a very strong brand identity because the product started in 1886 and now world wide in more then 200 countries and the logo is known by every one. they are the leading soft drink company in the world. They have always used the name Coca-Cola and the same trade mark colour red since 1886. The effect this has on the audience is when they see this brand on the bottle they are drinking they will know what too expect because of its reputation.
No comments:
Post a Comment